Simon Obstbaum

Software Engineering Researcher

Areas of Research:

  • Integration of Productivity Measurement with Large Language Models

  • Cross-Language Validation of Productivity Metrics

  • Self-Assessed and Measured Productivity

  • Correlation Between Output and Business Outcomes

  • Prediction of Productivity vs. Sprint Outcomes

Areas of Research:

  • Integration of Productivity Measurement with Large Language Models

  • Cross-Language Validation of Productivity Metrics

  • Self-Assessed and Measured Productivity

  • Correlation Between Output and Business Outcomes

  • Prediction of Productivity vs. Sprint Outcomes

Software Engineering Researcher & Serial Entrepreneur.

Since 2020 I’ve turned to my passion: researching software engineering productivity.

Before this, I served as CTO at Crunchyroll, where I led the engineering team through rapid subscriber and team growth, transitioning from a data center monolith to a microservice-based cloud architecture. Crunchyroll itself was acquired by AT&T/WarnerMedia and later by Sony in a $1.2 billion deal.

Originally founded YOPESO in 2005, growing it to hundreds of engineers across the US, Europe, and Asia.

Publications

Talks & Conferences

July 28, 2025

Ghost Engineers with Yegor Denisov-Blanch and Simon Obstbaum

July 28, 2025

Ghost Engineers with Yegor Denisov-Blanch and Simon Obstbaum

July 28, 2025

Ghost Engineers with Yegor Denisov-Blanch and Simon Obstbaum

July 21, 2025


What actually works when building sustainable AI companies?

July 21, 2025


What actually works when building sustainable AI companies?

July 21, 2025


What actually works when building sustainable AI companies?

July 7, 2025

The 20% Truth: AI’s Real Impact on Developer Productivity

July 7, 2025

The 20% Truth: AI’s Real Impact on Developer Productivity

July 7, 2025

The 20% Truth: AI’s Real Impact on Developer Productivity

November 14, 2024

Roundtable on Engineering Excellence

November 14, 2024

Roundtable on Engineering Excellence

November 14, 2024

Roundtable on Engineering Excellence

Contact me

I’m always open to collaborate on innovative projects and research.

Send me a message

Contact me

I’m always open to collaborate on innovative projects and research.

Send me a message

Contact me

I’m always open to collaborate on innovative projects and research.

Send me a message